EastWest has officially launched the final leg of its Dream Run 2025 with a media event in Makati City. The run, scheduled for June 15, 2025, in Filinvest City, Alabang, concludes the three-city series celebrating EastWest’s 30th and the Filinvest Group’s 70th anniversaries. Filinvest City is part of Filinvest Development Corporation (FDC), EastWest’s parent conglomerate.

The launch of the final leg of the EastWest Dream Run was joined by the EastWest Milers, the bank’s official running club composed of employees from various teams and fitness backgrounds. Demonstrating the Dream Run’s shared spirit, they led warm-ups for the attending press, adding to the anticipation for race day.

After successful runs in Davao and Cebu, which together attracted over 6,000 participants and surpassed initial forecasts for a debut series, EastWest anticipates another strong turnout in Manila. The final leg is expected to echo the same vibrant atmosphere of individuals uniting, pursuing their objectives, and participating in a meaningful shared experience.

A Race for Every Runner

The EastWest Dream Run is designed for all types of runners. Categories include:

• 1K Dog Run for fur parents and their pets
• 2K Kids Category designed for young runners and families
• 5K and 10K for casual joggers or those working on a new personal best
• 30K Challenge introduced in honor of EastWest’s 30th Anniversary

Each participant receives a premium race kit that includes a limited-edition singlet, race bib, and loot bag. Finishers are awarded a dreamcatcher-inspired medal, while those completing the 30K receive an exclusive finisher’s shirt.

Beyond the Finish Line

The Dream Run Village offers a vibrant space with music, food stalls, wellness booths, and interactive experiences for both runners and their supporters. A portion of event proceeds will go toward EastWest’s community initiatives, giving the run a deeper sense of purpose.

“In Davao and Cebu, we saw all kinds of participants. Some were running their first kilometer, while others completed all 30. Each one showed up with a reason, and that shared sense of purpose is what gives the series its meaning. It’s a rare kind of spirit, and one the Bank is proud to help bring to life,” said Martin Reyes, EastWest Head of Marketing.

Coach Rio dela Cruz of RUNRIO, a trusted name in the Philippine running community, is once again leading the event. “There’s a genuine sense of heart behind the Dream Run. It’s designed with thought, it’s inclusive, and you can feel how personal the experience is for many runners,” he said. “Iba talaga ‘yung pakiramdam when you’re running not just for yourself, but alongside an entire community. I believe the Manila leg of the EastWest Dream Run will bring out something truly special.”

Ready to join the run? Registration is open at www.eastwestbanker.com/dream-run2025.

Participants can stay updated by following @EastWestBanker on Facebook, where the Bank will share event details, race tips, and other announcements leading up to June 15, 2025.