While Women’s Month is over, HAVAS Ortega emphasizes year-round women’s empowerment through its new HAVASister program. This initiative fosters solidarity, inclusion, and support for women both inside and outside the workplace.

The HAVASister program engaged employees, partners, and thought leaders in impactful events, fostering ongoing discussions. It also encouraged male employees to become “brothers” and allies to their female colleagues, while strengthening female bonds through shared learning and advocacy.

The program featured five thoughtfully curated sessions focused on today’s most pressing issues affecting women: 

Breaking Glass Ceilings: From Telephone Operator to CEO
Kicking off the series, Rosario Cajucom-Bradbury recounted her compelling story, detailing her ascent from telephone operator to CEO. Her experience highlighted the crucial roles of grit, mentorship, and perseverance in overcoming challenges within a traditionally male-dominated business world.

Queens of Console
In collaboration with gaming and esports leader Ampverse, this interactive event championed inclusivity in gaming. Women gamers engaged in lively discussions and challenges, proving that the gaming world celebrates female voices and talents.

Empowered Wellness: Navigating PCOS and Reproductive Health Challenges
Co-hosted with Lockton, a global leader in insurance and risk management, this session offered crucial insights into women’s reproductive health—particularly PCOS—aiming to equip attendees with knowledge and resources for improved well-being and healthcare advocacy.

Understanding Neurodiversity Diagnoses in the Case of Women
In collaboration with Graymatters, a mental health and neurodiversity organization, this session explored how neurodiverse conditions uniquely impact women. The discussion advocated for inclusive workplace practices and increased awareness of how diagnoses manifest differently in women.

Vaccines for Every Life, for Every Stage of Life
Partnering with Kindred, a women’s health company, this session focused on the importance of HPV vaccination across all genders and life stages. It underscored the value of preventive care and empowered individuals to make informed health decisions.

“We launched the HAVASister program with the vision of creating a platform that empowers, educates, and uplifts women—both inside and outside our organization,” said Nina Estenzo, Business Director at HAVAS Ortega. “While the program was timed for Women’s Month, the issues we addressed and the bonds we’ve built are enduring. Our commitment to fostering inclusive spaces and elevating women’s voices will continue all-year round and beyond.”

The HAVASister program exemplifies HAVAS Ortega’s dedication to gender inclusion and community engagement. More than a one-month campaign, it is a long-term effort to cultivate a workplace culture where equity and empowerment thrive.