In a launch event at its Makati Head Office, Ajinomoto Philippines Corporation (APC) proudly introduced the new global logo and refreshed packaging design for its leading product, AJI-NO-MOTO® Umami Seasoning.

This initiative is part of the AJI-NO-MOTO® Rebranding Project, a global effort by the Ajinomoto Group. The goal is to evolve the brand’s identity, offering future generations a fresher packaging design while upholding its commitment to enhancing every meal and dish. The updated packaging boasts a clean, modern look, yet still features the iconic red bowl mark of AJI-NO-MOTO®, which symbolizes warmth and deliciousness.

In the Philippines, the refreshed design also highlights local brand elements that resonate with Filipino consumers. These include the familiar “Tak-Tak-Tak®” catchphrase and the beloved AjiPanda® character, both aimed at revitalizing the brand’s connection with younger audiences.

The event was attended by key APC leaders, including Ms. Mika Makino, Director for Sales, Marketing, and PR, as well as AJI-NO-MOTO® Brand Manager Mr. Mayo Recto and Ms. Lois Viray.

Celebrity endorser Ms. Iya Villania-Arellano also attended the event, embodying the personal connection of AJI-NO-MOTO® and its role in Filipino family meals. The event aimed to inspire APC’s Field Sales Team and the rest of the company to bring the revitalized AJI-NO-MOTO® closer to Filipino households. This reinforces the brand’s mission to make everyday meals more delicious and enjoyable. Throughout, the importance of evolving with consumers while staying true to the brand’s roots was emphasized, with insights shared on balancing global direction and local appeal in the design transformation.

As AJI-NO-MOTO® embraces its fresh new look, its core purpose remains steadfast: to infuse every Filipino home with more flavor, joy, and heart. More than just a kitchen essential, it’s a silent partner in lovingly prepared meals, a cherished part of family traditions, and a symbol of shared happiness at the dining table. This new chapter signifies growth alongside consumers – the same trusted taste, now with an updated appearance designed for current and future generations.