Global cloud communications platform Infobip announced it has deepened its partnership with Oracle, aiming to deliver conversational experiences to businesses and brands worldwide. This new integration allows Infobip and Oracle customers and partners to access Infobip’s omnichannel services directly through Oracle Integration.

Businesses are increasingly expected to offer omnichannel communication, but integrating and managing new channels often demands complex, time-consuming development and deployment. Infobip’s new Omnichannel Messaging Adapter for Oracle Integration solves this by allowing businesses to seamlessly manage omnichannel messaging across Oracle and third-party solutions, including WhatsApp and RCS. This solution deploys quickly, significantly reducing time to market.

In addition, Infobip has provided a prebuilt use case, or Accelerator, for Oracle’s contact center solution, Oracle B2C Service. This flexible Accelerator enables consumers to connect with a company’s support team via SMS and WhatsApp, offering a streamlined two-way communication experience. Both the Omnichannel Messaging Adapter and Accelerator provide low or no-code solutions, significantly benefiting Oracle’s customers and partners.

Oracle Integration offers secure, highly scalable connectivity, regardless of the applications an organization is connecting with or their location.

“Our new collaboration with Infobip will help enterprises simplify connectivity and provide integration between the Infobip messaging platform and any applications using our unified integration platform as a service, Oracle Integration,” said Deepak Arora, Vice President, Product Management, Oracle. “This partnership builds on our vision of fueling AI innovation for more businesses by integrating any apps, data, and services anywhere.”

“The Omnichannel Messaging Adapter for Oracle Integration enables Infobip and Oracle customers to tailor our omnichannel solutions to their specific needs using the same platform with just a few clicks,” said Veselin Vuković, Chief Alliances Officer, Infobip, “The solution is flexible and works for a broad range of sectors and industries.”