Sony Philippines just launched its highly anticipated WH-1000XM6 noise-canceling headphones at the Glorietta Activity Center. This all-day event was a celebration for music, tech, and style enthusiasts, showcasing the latest evolution in immersive listening.
Sony, a global leader in audio innovation, is dedicated to creating products that seamlessly blend with lifestyle, creativity, and performance. During the recent launch, Sony Philippines’ President and Managing Director, Mr. Shuhei Sugihara, highlighted Sony’s broader vision: to design technology that elevates everyday living. He stated, “Sony is not just a retail electronics company but a Creative Entertainment Company,” aiming to evoke “KANDO” (emotional connection) through its ventures in gaming, electronics, music, movies, and imaging. Sugihara confirmed Sony’s ongoing commitment to integrating innovation and entertainment to deliver emotionally impactful products and experiences.
Sony Philippines Marketing Director, Mr. Kentaro Imamura, then spoke about the WH-1000XM6’s design philosophy. He introduced “For The Music,” a campaign designed to bring listeners closer to their music and support the local Filipino music scene. Mr. Imamura explained that the previous model, the WH-1000XM5, became a significant trendsetter among Gen Z. He stated that Sony, as an innovator, is continuously evolving its products with the launch of the new WH-1000XM6. Both executives emphasized that the WH-1000XM6 meets contemporary demands by offering superior sound, comfort, intelligence, and style.
The WH-1000XM6: A New Benchmark in Personal Audio
The launch event’s main attraction was the Sony WH-1000XM6, representing the next evolution of Sony’s celebrated 1000X series. Its ceremonial debut was an electrifying moment, with the renowned A-Team dance crew performing a high-energy routine that culminated in the reveal of a giant WH-1000XM6. This introduced attendees to headphones that bring together industry-leading noise cancellation, rich audio, and a more comfortable, ergonomic fit. Designed with on-the-go professionals, creatives, and music enthusiasts in mind, the WH-1000XM6 offers an impressive 30 hours of battery life, adaptive sound control, and a sleek, lightweight form factor.
A Celebration of Music and Creative Expression
More than just a technical showcase, the launch featured a vibrant program of music and fashion. Japanese artist and influencer FuMi opened the event with an electrifying performance that captivated the crowd.
Next, syd hartha took the stage, shifting the atmosphere with her soulful alt-R&B sound. Her performance, featuring songs like “Damdamin” and “Tila-tala,” created a more introspective mood. This segment was perfectly complemented by a casual, indie-inspired fashion collection that mirrored her relaxed and expressive style.
Later in the program, Barbie Almalbis captivated the audience with iconic OPM hits such as “Overdrive” and “When I Met You.” Her performance perfectly set the stage for a fashion segment that channeled early 2000s alt-pop rock, showcasing throwback denim, bold prints, and vintage silhouettes. It was a clear demonstration of how sound and style can beautifully complement each other across different generations.
The event’s grand finale featured a high-energy performance by Lola Amour, who thrilled the crowd with tracks like “Dance with My Mistakes,” “Misbehave,” and their hit single “Raining in Manila.” Their youthful and vibrant sound perfectly complemented the closing fashion segment: a funky, groove-filled display of bold, expressive looks curated by renowned stylist Thian Rodriguez. These styling choices reinforced Sony’s core message: that the WH-1000XM6 seamlessly blends top-tier performance with undeniable style.
Everyday Experiences with the WH-1000XM6
Adding another layer to the program was a moderated interview segment hosted by Aiyana Perlas. This featured notable personalities like Janina Manipol, Iggy Miranda, James Deakin, Coach Abby Maravilla, syd hartha, and Lola Amour. The conversation dove into how the WH-1000XM6 has transcended being just a pair of headphones, evolving into an essential part of their daily lives.
For fashion and lifestyle icons Janina Manipol and Iggy Miranda, the WH-1000XM6 seamlessly integrates with their aesthetic and demanding schedules, proving that style and sound can coexist flawlessly. Janina shared, “I love that the WH-1000XM6 adapts to every sound around me; these headphones don’t just cancel noise, they elevate the whole experience.”
Tech personalities James Deakin and Coach Abby Maravilla highlighted the headphones’ intelligent features and superior noise-canceling technology, emphasizing how it enhances focus and performance both on the go and in daily work environments. Coach Abby noted, “When I’m wearing my WH-1000XM6, distractions are not a problem. With the QN3 processing technology, the noise reduction with this series just got better.”
Meanwhile, artists syd hartha and Lola Amour praised the WH-1000XM6 for its studio-grade clarity, explaining how it helps them stay connected to their creativity—whether performing, producing, or simply finding inspiration in quiet moments.
Further insights came from creators like Jude Tech Talk, Duekneel, Sophia Camero, and Joaquin Tiu, who spoke about the long-term comfort, usability, and how the WH-1000XM6 functions as both essential tech and a personal statement. Their testimonials underscored the product’s deep resonance with a diverse range of users across fashion, music, and content creation.
To complete the experience, guests explored a series of interactive stations. The Touch & Try Booth allowed attendees to test the WH-1000XM6’s adaptive features firsthand. Other activity corners like the Blind Vendo Machine, Claw Game, and DIY Case Customization Booth added layers of interactivity and brand engagement, with prizes including exclusive Sony merchandise and products. Guests lingered into the evening, enjoying curated Sony music playlists and free-roam access to experiential zones, bringing the brand’s “For the Music” narrative full circle.
The Sony WH-1000XM6 is now available nationwide at all Sony Centres and authorized retailers for PHP 27,999.00. These premium headphones are designed to deliver superior sound and seamless lifestyle integration, redefining consumer expectations in both form and function.
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