Numerator, a market research data and technology firm, recently launched its new Worldpanel by Numerator brand. This combines their operations with Kantar’s Worldpanel business, creating a global leader in first-party consumer data. The new entity tracks over 563 billion consumer-brand interactions and 4 million consumption moments annually across 130 panels worldwide.

“Worldpanel by Numerator is more than a new name — it reflects our acceleration in building a proprietary first-party consumer data company at a global scale. Every day, we capture nearly 5 million items in shopper baskets, each of which is coupled with as many as 2,500 demographic and psychographic attributes for rich analysis,” said Eric Belcher, CEO, Numerator. “As a leading permissioned data company, we deliver actionable insights to drive better decisions, anticipate consumer behaviour, and power the future of AI-driven models.” 

Guillaume Bacuvier, who leads Worldpanel by Numerator, highlighted, “Our purpose remains unchanged. As the authority on global shopper and consumer behaviour, we track and decode how people shop and consume to help brands grow. We are thrilled to accelerate our evolution into a technology company as part of Numerator, while continuing to deliver the gold standard of global consumer data our clients trust Worldpanel by Numerator to provide.”

In the Philippines, Worldpanel by Numerator offers brands a powerful view of Filipino consumer behavior through a nationally representative panel of 5,000 households across all socioeconomic classes. Covering over 120 FMCG categories and all retail channels (including Sari Sari, discounters, direct selling, online, and modern trade), Worldpanel helps businesses of all sizes identify trends, adapt to changing shopper preferences, and make smarter strategic decisions.

Marie-Anne Lezoraine, Managing Director of Worldpanel by Numerator in the Philippines, added, “Worldpanel by Numerator is committed to empowering FMCG brands by helping decode shopper behaviour through insight-driven strategies across the Philippines’ dynamic retail landscape.”

Worldpanel by Numerator delivers the insights brands need to compete, differentiate, and lead. By merging verified behavioral and attitudinal data with advanced analytics, it provides a clear picture of how, why, and where consumers are buying, across both online and in-store channels.