HUAWEI officially launched the new Pura 80 Series in the Philippines with a celebratory event at the BGC Arts Center in Taguig City on August 7. The launch, a collaboration with Vogue Philippines, highlighted fashion, art, and innovation. The event also featured the HUAWEI XMAGE Photography Exhibition, which showcased stunning photos taken with HUAWEI smartphones.

The Pura 80 Ultra and Pura 80 Pro are now available for pre-order, with prices starting at PHP 59,999. The Pura 80 is expected to be released in the Philippines soon.

An Evening of Elegance and Innovation

The launch event attracted top celebrities and tastemakers, including award-winning actor Jericho Rosales, who praised the HUAWEI Pura 80 Series for its seamless integration into his lifestyle. He described it as a versatile companion for both glamorous events and capturing nightscapes while on his motorcycle. Rosales highlighted how the phone’s design and advanced mobile imaging technology help him document every aspect of his life.

HUAWEI partnered with Vogue Philippines for the event to celebrate creativity and visual storytelling. Suki Salvador, President of Mega Global Licensing, spoke about the importance of mobile photography and how HUAWEI’s technology empowers creatives. He specifically mentioned photographers Borgy Angeles and Gab Villareal, who use the HUAWEI Pura 80 Series to capture everything from detailed portraits to vibrant nightlife scenes with exceptional clarity.

“Regardless of the medium, day or night, it’s the (wandering) eye that is truly capable of discovering stories worth telling,” said Suki Salvador. “With the HUAWEI Pura 80 Series, the gap that once divided professionals from casual photographers begins to coalesce, letting anyone and everyone tell their narratives the way they always envisioned.”

HUAWEI Pura 80 Series: Precision in Every Frame

The HUAWEI Pura 80 Ultra takes mobile photography to the next level with the industry’s first Switchable Dual Telephoto Camera. This innovative system combines a 3.7x mid-telephoto and a 9.4x ultra-telephoto lens into a single unit, powered by a massive 1/1.28-inch sensor. This design allows for the largest telephoto light intake yet, resulting in cinematic portraits and incredibly sharp close-ups.

The phone also features a revolutionary 1-inch Ultra Lighting HDR Camera that captures more light and shadow details than ever before. With its advanced real-time TCH-HDR technology, it achieves a 16EV dynamic range, ensuring perfect exposure in any lighting condition. The camera works with an AI Cinematic Engine to produce stunningly lifelike videos with rich detail and natural contrast.

The HUAWEI Pura 80 Pro elevates macro photography with its Ultra Lighting Macro Telephoto Camera, which can focus on objects as close as 5cm. This lets you capture intricate details and textures with remarkable clarity. Its wide F2.1 aperture ensures vibrant and true-to-life photos even in low light.

Like the Ultra model, the Pura 80 Pro includes a 1-inch Ultra Lighting Camera with the industry’s largest main camera light intake. Working alongside the Ultra Chroma Camera, this setup delivers exceptionally clear and colorful nightscape shots, preserving the atmosphere and magic of every moment.

Dazzling Design and Naturally Perfect Glazing

HUAWEI Pura 80 Ultra

The HUAWEI Pura 80 Ultra continues the brand’s tradition of combining high-end imaging with a stunning, fashion-forward design. Its “Forward Symbol” design is highlighted by a golden XMAGE badge and golden lens trim. The device comes in two elegant finishes: Prestige Gold, which features a lustrous glazed surface, and Golden Black, which offers a more understated sophistication.

For durability, the Pura 80 Ultra is built with 2nd Gen Crystal Armor Kunlun Glass, providing up to 16 times greater scratch resistance and 25 times greater drop resistance than standard glass. It also has an IP69 and IP68 rating for excellent dust and water resistance.

The HUAWEI Pura 80 Pro showcases a sleek “Grace of Glaze” design with smooth textures and rich hues that blend Eastern and Western aesthetics. The phone is available in three striking colors: Glazed Red, Glazed White, and Glazed Black.

The Pura 80 Pro is also highly durable, featuring 2nd Gen Kunlun Glass, which offers up to 20 times more drop resistance than standard glass. It shares the same IP69 and IP68 rating as the Ultra model, ensuring it is well-protected from dust and water.

Relentless Performance and AI-Driven Innovation

The HUAWEI Pura 80 Series features an ultra-bright HUAWEI X-True Display™ with a smooth 120Hz adaptive refresh rate. The devices run on EMUI 15, which introduces several new AI-powered features.

• Interactive Themes: Enjoy fun themes like “Emoji Crush” and “Air Hoops.”
• AI Remove: Easily erase unwanted objects from your photos with a single tap.
• AI Messaging: Keep your messages private and secure.
• AI Smart Control Button: A customizable button that can launch apps like the camera or flashlight, and also functions as a fingerprint sensor.
• Air Gesture: Control your phone without touching the screen.
• AI Noise Cancellation: Enjoy crystal-clear audio during calls.
• Real-Time Translation: Communicate effortlessly in multiple languages.

A robust 5170mAh battery keeps the Pura 80 Series running all day. When it’s time to recharge, you can use the super-fast 100W HUAWEI SuperCharge or the convenient 80W Wireless HUAWEI SuperCharge.

XMAGE EXHIBITION: Capturing the World Through HUAWEI’s Lens

During the recent global launch of the HUAWEI Pura 80 Series, HUAWEI kicked off the XMAGE Awards 2025, a prestigious global photography competition celebrates creative vision and the art of mobile imaging. This year’s winners will be honored at the highly anticipated XMAGE Annual Ceremony and Exhibition, which will take place at the iconic Grand Palais in Paris this November.

Open to professional photographers and hobbyists, the contest features eight categories: So Far So Close, Colour & Shade, Good Night, Faces, A Heartwarming World, Experimental Lab, Storyboard, and Action. To enter, interested participants can upload their submissions at the official XMAGE Awards 2025 website until September 15, 2025.

The Philippine launch of the HUAWEI Pura 80 Series brought the XMAGE experience closer to Filipino audiences with a photography exhibition showcasing over 100 striking images captured on HUAWEI devices.

Following this, more XMAGE exhibitions are slated to launch in the Philippines to inspire local talent and highlight the groundbreaking imaging capabilities of HUAWEI devices.

HUAWEI MatePad 11.5 (2025) Delivers Portable PC-Like Experience, Wherever You Go

The latest tablet from HUAWEI, the MatePad 11.5 (2025), was also showcased at the event. Designed for students and young professionals, this sleek and portable device offers a mix of productivity and creativity.

It comes with a free subscription to WPS Office 2.0, providing a full-function PC-level editing experience. The tablet also includes the HUAWEI Smart Keyboard for comfortable typing. Its PaperMatte Display reduces glare for easy viewing in any situation, and a large 10,100mAh battery provides up to 14 hours of video playback.

For creative users, the GoPaint app is now included, making it easy to bring artistic ideas to life. The HUAWEI MatePad 11.5 (2025) will be available soon.

The HUAWEI Pura 80 Ultra is now available for pre-order on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience Stores nationwide. Available in Prestige Gold and Golden Black, the HUAWEI Pura 80 Ultra retails for PHP 89, 999.

Pre-order the HUAWEI Pura 80 Pro in Glazed Red, Glazed Black, and Glazed White on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience stores nationwide. The HUAWEI Pura 80 Pro is valued at PHP 59,999. Both the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro come with premium care services, including free 1-Year 1-Time Accidental Damage Protection and 1-Year Battery Renewal Service from HUAWEI Care+, official APAC Region warranty coverage, Priority Maintenance Service, as well as a free door-to-door Collection and Delivery for repairs.

Get an exclusive pre-order bundle, which includes a HUAWEI WATCH GT 5, HUAWEI FreeBuds 5, a 1-Year 1-Time Accidental Damage Protection and Battery Swap Service from HUAWEI Care.

Stay tuned for the official release of the HUAWEI Pura 80, coming soon to the Philippines. To learn more about the HUAWEI Pura 80 Series and the XMAGE Exhibition, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).