Godox officially launched in the Philippines on August 19, 2025, with an immersive event at Shooting Gallery Studios in Makati City. The launch, hosted by JG Distribution and timed with World Photography Day, brought together hundreds of creatives for a hands-on experience with Godox’s latest professional lighting innovations.

Empowering Creativity Through Innovation

Founded in 1993, Godox has long been a leader in professional lighting, consistently innovating to make world-class tools available to everyone, from seasoned professionals to new creators. Its products are trusted by storytellers worldwide, whether for studio photography or large-scale film projects. Driven by its mission to provide “lighting solutions that empower creativity,” Godox’s arrival in the Philippines opens a new chapter, providing local creators with the tools they need to make their visions a reality.

A Celebration of Creativity

More than just a product demonstration, the launch event celebrated the vibrant creative community in the Philippines. The program featured opening remarks from JG Distribution’s Founder and Vice President, Jill Tan. Ally Xiong of Godox Global also shared insights, and Godox Philippines Brand Manager Mulawin Galang delivered a product presentation.

The event gained credibility with testimonial videos from two of the country’s leading equipment rental companies, CMB Film Services Inc. and RSVP Film Studios. Kirk Baltazar of CMB highlighted the brand’s dominance by sharing that “the majority of the lights we are now using are Godox.” Meanwhile, Rafa Laperal of RSVP Film Studios explained how Godox lighting has improved their workflow and provided a dependable solution for their most challenging projects. These endorsements proved Godox is a reliable partner for professionals and industry leaders.

The afternoon wrapped up with the official signing of the new Godox Ambassadors, demonstrating the brand’s dedication to local creators. As evening fell, the celebration ramped up with interactive “touch and try” stations, special promos, raffle prizes, and a lively performance by OPM favorite Mayonnaise.

Spotlight on Godox Ambassadors

The launch event was highlighted by the announcement of Godox’s first-ever brand ambassadors in the Philippines. This group of respected photographers and videographers embodies the brand’s commitment to visual storytelling:

• Abigail Miguel
• Artu Nepomuceno
• Chapters by Mayad
• Dave Graciadas
• Jay Tablante
• Ricky Ladia
• Toto Villaruel
• Treehouse Story

Partners in Innovation

The launch was a collaborative effort, made possible by both global and local partners who share the goal of empowering creators. The event’s brand partners included Sandisk, Sony, Canon, Blackmagic, Lumix, Audio-Technica, Shure, Zoom, IM Rentals, Atomm Studios, Mono Studios, and I Am Abi Masterclass.

To complete the experience, food and beverage partners like Siomai House, Empanada Royale, Dydo Blend, Naru Café, Nutrifizz, Sip Water, and Tomoro Coffee kept guests energized throughout the day.

Building a Creative Community

Bringing together hundreds of the nation’s best creatives, the Godox Philippines launch was easily one of the most notable industry gatherings of the year.

“This launch is more than just about products-it’s about building a community where Filipino creators can be inspired, equipped, and empowered,” said Jill Tan, Founder & Vice President of JG Distribution.

For updates and more, follow Godox Philippines and JG Distribution on social media.
Godox Philippines: facebook.com/godoxph | instagram.com/godoxph
JG Distribution: facebook.com/igdistributionph | instagram.com/jgdistributionph