HUAWEI introduces the new HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, continuing its tradition of blending beautiful design with cutting-edge camera technology. These new smartphones combine elegant craftsmanship with advanced imaging features, allowing you to capture the world in stunning clarity.

The HUAWEI Pura 80 Ultra is priced at PHP 89,999, and the HUAWEI Pura 80 Pro is available for PHP 59,999.

See the Finer Details with Precision in Every Frame

The HUAWEI Pura 80 Pro offers remarkable photographic precision. Its Ultra Lighting Macro Telephoto Camera features a 5cm Super Close Focus, and a wide F2.1 aperture allows for more light, ensuring vibrant, lifelike photos in any setting. For night photography, the device is equipped with a 1-inch Ultra Lighting Camera and Ultra Chroma Camera, which effectively capture the rich colors and emotional depth of evening scenes with exceptional clarity.

Bring the World Closer with Picture-Perfect Clarity

Photos by Karen dela Fuente shot using the HUAWEI Pura 80 Ultra

The HUAWEI Pura 80 Ultra captures life’s unforgettable moments in vivid detail, from electrifying concerts to quiet moonlit streets. It breaks new ground with the industry’s first Switchable Dual Telephoto Camera, which combines a 3.7x mid-telephoto and 9.4x ultra-telephoto lens in a single unit. This allows you to effortlessly zoom in on a stage performance or a loved one’s face, ensuring breathtaking clarity and cinematic quality without any loss of detail.

Photo by Edwin Martinez shot using the HUAWEI Pura 80 Pro

See the world in a new light with the HUAWEI Pura 80 Ultra. Its massive 1/1.28-inch Ultra Large Sensor ensures your telephoto shots of distant skylines and twilight portraits are always sharp and vibrant. The camera seamlessly switches between focal lengths with a micron-level motor and more than 140 precision components.

The phone’s powerful 1-inch Ultra Lighting HDR Camera lets you master the play of light and shadow. With a 16EV dynamic range, it captures every subtle detail and highlight, from sun-drenched architecture to moody nightscapes. Plus, the AI Cinematic Engine brings your videos to life, adding nuanced contrast and realistic colors that make every moment feel like you’re there again.

Carry Dazzling Elegance Anywhere You Go

True to the Pura Series legacy, the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro blend top-tier imaging with stunning design.

The Pura 80 Ultra makes a statement with its “golden glaze” finish, available in Prestige Gold or Golden Black. For a touch of quiet sophistication, the Pura 80 Pro comes in Glazed Red, Glazed White, or Glazed Black, offering a perfect style companion for anyone.

Beyond their beauty, both phones are built to last. The Pura 80 Ultra features 2nd Gen Crystal Armor Kunlun Glass for superior durability, while the Pura 80 Pro is protected by 2nd Gen Kunlun Glass. Both models are also IP68 and IP69 dust and water resistant, so they can handle life’s unexpected moments with impressive resilience.

Elevate Your Mobile Experience with Intelligent, Powerful, Immersive Performance

The HUAWEI X-True Display brings your everyday moments to life with ultra-bright, vivid visuals that are easy on the eyes, even in direct sunlight. Paired with Large Amplitude Dual Speakers, the HUAWEI Pura 80 Ultra and Pura 80 Pro turn into your personal theater or gaming arena. Powered by EMUI 15, you can customize your experience with fun, AI-powered interactive themes like Emoji Crush and Air Hoops.

Both phones are packed with smart, AI-powered features. The AI Smart Control Button gives you instant access to your favorite apps and also serves as a secure fingerprint sensor. Edit photos like a pro with AI Remove to easily erase unwanted objects, and keep your messages private with AI Messaging. You can also enjoy hands-free controls with Air Gesture and communicate across languages with Real-Time Translation. Plus, AI Noise Cancellation ensures your voice is heard clearly during calls.

Stay powered all day and night with a massive 5170mAh battery and ultra-fast charging. The 100W HUAWEI SuperCharge and 80W Wireless SuperCharge get you back to 100% in no time.

Frame the World in a Brand New Light with the HUAWEI Pura 80 Ultra and Pura 80 Pro, Available Now with Exclusive Service Offerings

See what lies ahead clearer, sharper, and more stunning than ever before with the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, now available in the Philippines. The HUAWEI Pura 80 Ultra retails for PHP 89,999 on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience Stores nationwide.

The HUAWEI Pura 80 Pro is priced at PHP 59,999 on Shopee, Lazada, TikTok, HUAWEI Online Store and HUAWEI Experience Stores nationwide.

The HUAWEI Pura 80 Ultra and Pura 80 Pro come with a free 1-Year 1-Time Accidental Damage Protection and 1-Year Battery Renewal Service from HUAWEI Care+, official APAC Region warranty coverage, Priority Maintenance Service, and free door-to-door collection and delivery for repairs

Get exclusive freebies when you purchase the HUAWEI Pura 80 Ultra or Pura 80 Pro. Enjoy a HUAWEI FreeClip, trade-in tokens worth PHP 8,000, HUAWEI Care+ worth PHP 7,199, and a HUAWEI WATCH GT 5 with the Pura 80 Ultra. For the Pura 80 Pro, receive PHP 5,000 trade-in tokens, HUAWEI Care+ worth PHP 5,999, and a HUAWEI WATCH GT 5. Promo runs until September 30, 2025.

To learn more about the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).