After being named a global ambassador and collaborator for PUMA in 2024, Rosé is now launching her first complete collection, PUMA x ROSÉ.

This significant collection is a creative expression of her personal style and aesthetics. It features a range of monochromatic pieces, including oversized basics paired with feminine designs and tailored elements inspired by PUMA’s sportswear history. The collection also includes a custom “ROSIE” graphic and two updated versions of the classic PUMA Speedcat sneaker.

The campaign’s visuals have a dreamy, soft quality that captures the collection’s essence. The images, set against green, pastoral backgrounds, have a nostalgic and unfiltered feel. This artistic choice reflects Rosé’s poetic vision of quiet rebellion, honest expression, and everyday confidence.

“This PUMA x ROSÉ collection is really special to me because it reflects so much of who I am, both on and off stage. I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self. We carried that same feeling into the campaign, which was all about capturing that raw, unfiltered version of me. I wanted it to feel like how I see myself without all the noise, and I think there’s something really powerful in that. We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real,” said Rosé.

After her road trip in the classic Speedcat, Rosé is now releasing her own versions of the racing-inspired shoe. The Speedcat Ballet features laces inspired by pointe shoes, while the Speedcat OG Premium stands out with unique lacing details that wrap around the upper.

The collection’s apparel combines Rosé’s vision with PUMA’s athletic heritage to create a line of sporty, streetwear-inspired designs.

Classic PUMA track suits are reinterpreted as modern legacy styles, including the Oversized Track Jacket and Relaxed Track Pants. The line also features relaxed and roomy fits like the Half-Zip Jacket and Full-Zip Hoodie, as well as a Mesh Top with a large “ROSIE” graphic on the back.

Completing the collection are playful accessories such as the X-Small Duffle and Micro Grip, which add a unique touch and personality to the overall range.

PUMA x ROSÉ collection is available starting August 28, 2025, on PUMA.com, PUMA stores, and retailers.