Experience HUAWEI’s Leading Mobile Photography

HUAWEI is bringing its XMAGE Exhibition Roadshow across the Philippines, featuring stunning photos from talented Filipino photographers and enthusiasts. The exhibition is designed to highlight HUAWEI’s leading innovations in mobile imaging.

The roadshow is open to everyone and will be visiting these locations:

• SM City Cebu: September 5–17
• SM Mall of Asia: September 5–10
• SM North EDSA: September 5–14
• SM Davao Ecoland: September 6–15

Visitors can get a close look at the future of smartphone photography through an immersive exhibit. The showcase includes photos from the HL Series, winning entries from local XMAGE contests, and images from well-known photographers and contributors. The exhibition is also enriched with artworks by sculptor Kublai Millan, whose work celebrates the heritage of Mindanao.

XMAGE Brings Every Image to Life, Celebrating Global Creativity

The HUAWEI XMAGE Exhibition Roadshow focuses on the brand’s flagship imaging system, XMAGE, which has been a game-changer for mobile photography. HUAWEI continues to lead the industry by using XMAGE technology to push the boundaries of what a smartphone camera can do.

Visitors to the roadshow will experience the stunning results of XMAGE’s advanced features, including AI-enhanced image processing and low-light capabilities. These innovations bring photos to life with incredible detail and artistry, appealing to both professional photographers and casual users.

Turn Every Shot into a Masterpiece with the HUAWEI Pura 80 Series

The XMAGE Exhibition Roadshow is designed to show the full capability of HUAWEI’s imaging technology, especially as featured in the HUAWEI Pura 80 Series.

Attendees can see how the phone performs in real-world situations, using its innovative Ultra Chroma Camera. Powered by XMAGE technology, this camera captures stunningly accurate and true-to-life colors in portraits, landscapes, and night photos. It also excels at long-distance shots, capturing even the smallest details with impressive clarity.

The HUAWEI Pura 80 Series Ultra Chroma feature helps users capture every scene in amazing detail. This innovation redefines mobile photography, giving everyone the ability to create professional-quality images with unmatched color accuracy and clarity.

Celebrate Inspiring Photography with the XMAGE Awards 2025

HUAWEI invites photographers and hobbyists around the world to participate in the XMAGE Awards 2025, a global photography competition open to both professionals and enthusiasts. Participants can submit up to 30 entries, including photos and videos, all taken with a HUAWEI smartphone. Image files should be in JPG, JPEG, or PNG format and under 30 MB, while videos should be in MP4 format and under 400 MB, with their original EXIF data intact.

Entries are open until September 15, 2025, and can be submitted through the XMAGE Awards website, HUAWEI Community, or My HUAWEI app using a HUAWEI ID. Photographers may also participate by posting their work on Instagram with #HUAWEIXMAGE, following @huaweixmageawards, and ensuring their profiles are set to public. This year, three Grand Prize winners will each receive USD 10,000, while 97 other outstanding participants will be awarded USD 1,500 each. 

To learn more about the HUAWEI Pura 80 Series, the XMAGE Exhibition Roadshow or the XMAGE Awards 2025, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).