CHAGEE is launching an innovative new concept in Eastwood City this December 5: Southeast Asia’s first pet-friendly store. Fueled by the growing community of pet owners, this new Tea Bar in Manila is set to elevate the tea experience by creating a welcoming space where tea culture and pet companionship meet. The store is designed with the safety, hygiene, and comfort of both pets and owners in mind, featuring:

• Playful rooftop cat and dog sculptures at the entrance.
• Alfresco seating with durable, weather-resistant benches.
• Non-slip and durable flooring throughout.
• Strategically placed air purifiers.

The grand opening weekend promises special promos and activities, making it a perfect weekend getaway for fur families.

The pet-friendly experience is enhanced by several thoughtful touches. Pets receive complimentary water served in special bowls, and the store maintains a high standard of cleanliness with a protective, glass-paneled tea bar counter and a comprehensive cleaning station (featuring wet wipes, lint rollers, and trash bags), plus an indoor handwash area. The ultimate exclusive detail? Every order comes in a specially designed, pet-themed cup—a cute overload of pastel colors and cuddly pet illustrations, available only at this Eastwood location.

Grand opening weekend exclusive treats and surprises

The CHAGEE Eastwood pet-friendly store is hosting a special Grand Opening Pop-up Event from December 5–7, offering great incentives for guests. Those who complete two event activities can walk away with prizes, including a free drink voucher. Additionally, pet parents who purchase any exclusive pet store merchandise during the opening weekend will receive a free family paw-trait. They can then use that photo to enter a special social media giveaway for a chance to win big prizes by posting their paw-traits and tagging CHAGEE’s accounts.

The grand opening festivities will feature the highly anticipated “Paw-shion Show by CHAGEE” on December 5. Pet owners eager to showcase their costumed fur babies can register via CHAGEE Philippines on Facebook and @chagee.ph on Instagram, or simply sign up as a walk-in participant on-site. For the safety of everyone, all participating pets must be healthy and require the presentation of original and photocopy of updated vaccination records. Each pet gets a 30 to 45-second moment in the spotlight, captured by a professional photographer. Winners, announced that same day, will receive exciting prizes including gift certificates, drink vouchers, and treats!

CHAGEE is also bringing back its famous Tear and Win promo exclusively for the opening weekend (December 5–7). Customers who buy any large CHAGEE fresh milk tea will automatically receive the special Tear and Win cup, revealing prizes like a Fendi Dog Collar and Leash, exclusive pet spa sessions, and more. Also available are new CHAGEE pet merchandise items, including pet pins, thermal cups with a strap, and pet foldable tents. Plus, enjoy a special opening deal: score 2 large BO·YA Jasmine Green Milk Tea or 2 large Da Hong Pao Milk Tea (or mix and match) for only PHP 165.

Brewing kindness for the strays

From L-R: CHAGEE Country General Manager Christopher “Sonny” Tiong, Pawssion Project’s Malou Perez and Mikee Quinagon, and CHAGEE Deputy General Manager Oliver “Ollie” Rabatan pose for a photo at CHAGEE’s newly opened pet-friendly store in Eastwood City.

CHAGEE is extending its commitment beyond tea by partnering with Pawssion Project, a non-profit organization that has successfully rescued over 3,000 stray animals and rehomed more than 2,000 since 2018. From December 5 to 7, CHAGEE will donate 100% of all proceeds from its exclusive pet merchandise (including sticker merchandise) directly to Pawssion Project. To further boost their advocacy, the store will display photos of rescued animals to encourage adoption and raise awareness about the condition of stray animals across the Philippines.

Christopher Tiong, General Manager of CHAGEE Philippines, stated: “Launching our first pet-friendly store in Southeast Asia highlights our commitment to connection. We believe the bonds we share with our pets are special, and we’re excited to merge tea culture and pet companionship in this new space. Our partnership with the Pawssion Project perfectly aligns with our goal of building kinder, more connected communities, giving customers an easy, meaningful way to help animals find loving homes.”

Be sure to visit the grand opening and pop-up at CHAGEE Eastwood from December 5 to 7 for more surprises! Follow CHAGEE Philippines on Facebook and @chagee.ph on Instagram for the latest updates.