Global sports brand PUMA has launched Southeast Asia’s first-ever PUMA House on H-Street in Bangkok, marking the return of the iconic H-Street silhouette in 2026. The event transformed Siam Square into an immersive lifestyle destination, inspired by PUMA’s global creative concept, Suburban Surreality, which reimagines suburban life through the lens of past, present, and future. The PUMA House offers fans live performances, interactive installations, and curated brand experiences that showcase the full energy of H-Street culture.

PUMA House with the six new local brand ambassadors

The official launch set the tone with a dynamic opening performance and fashion show, revealing PUMA Southeast Asia’s six new local brand ambassadors.

Representing the Philippines as a new ambassador was Arthur Nery, singer-songwriter and the country’s most-streamed male artist of all time on Spotify. His smooth R&B style and effortless charisma embody H-Street’s energy. Nery was joined by fellow PUMA representatives Michael Sager, a rising actor and model; Lierge Perey, beauty and lifestyle influencer; Gela Munoz, fashion creator; and Paolo Salgado, men’s style content creator. Together, they showcased the creativity and style of the Philippine street culture scene.

Sharing the stage with special guest Win Metawin, PUMA Thailand Brand Ambassador, the Philippine representatives embodied the new face of H-Street across the region.

PUMA H-Street OG Collection redefines street-ready style

A Streetwear Icon with Track Roots

The H-Street traces its origins to the Harambee, PUMA’s iconic track spike from the early 2000s. Reimagined for the street, it balances performance and style through a low-profile silhouette, lightweight mesh upper, and expressive colourways. It is a sneaker designed for those who want to boldly express every side of themselves, where sporty meets stylish on and off the track.

PUMA H-Street OG Collection on PUMA House

“H-Street has always been about more than a sneaker – it is about a culture, a community, and a way of expressing yourself that resonates deeply with young people across Southeast Asia. Bangkok is the perfect home for Southeast Asia’s first PUMA House on H-Street, and we are excited to open its doors to everyone this week,” said Gabriel Yap, Senior Director Marketing, PUMA Southeast Asia.

PUMA H-Street OG Collection; From left to right (top) Fizzy Green–PUMA Silver, Poison Pink–PUMA Silver; From left to right (bottom) PUMA Black–PUMA Silver, Frosted Ivory–PUMA Silver

The PUMA House on H-Street showcases the colorful lineup of H-Street styles worn by PUMA’s global brand ambassador Rosé. These are centered around four key colorways: Fizzy Green–PUMA Silver, Frosted Ivory–PUMA Silver, Poison Pink–PUMA Silver, and PUMA Black–PUMA Silver.

For a more refined take on the classic silhouette, the PUMA H-Street Premium updates the archival design with premium suede uppers and timeless gum soles, creating a polished interpretation of the original.

PUMA H-Street Premium Collection; From left to right: PUMA Black–Shadow Gray–Gum, Alpine Snow–Warm White–Gum, Brandy–Toasted Almond–Gum

While retaining the slim profile and lightweight structure of the H-Street, the Premium collection adds a richer texture and lifestyle appeal. Colorways such as PUMA Black–Shadow Gray–Gum, Alpine Snow–Warm White–Gum, and Brandy–Toasted Almond–Gum offer versatile styling options that transition seamlessly from casual wear to elevated street looks.

Together, both the OG and Premium versions highlight the versatility of the H-Street, a silhouette born from racing performance, now reimagined for modern street culture.

The PUMA H-Street OG and Premium collections are now available in select PUMA stores, official retailers, and online at PUMA.com, featuring the OG, which retails for PHP 5,000 and colorways in Fizzy Green–PUMA Silver, Frosted Ivory–PUMA Silver, Poison Pink–PUMA Silver, and PUMA Black–PUMA Silver. Alongside the Premium collection that retails for PHP 6,000 in Alpine Snow–Warm White–Gum, Brandy–Toasted Almond–Gum, and PUMA Black–Shadow Gray–Gum.

For more information, please visit www.puma.com

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