Hojicha is officially having its moment in the Philippines. As the roasted tea trend sweeps across Asia, CHAGEE is leading the way by introducing the Hojicha Genmai Milk Tea—a comforting, aromatic seasonal hero designed for those seeking a premium tea experience.

Starting April 5, 2026, the international modern tea brand will bring “The Art of Lightness” to tea lovers nationwide.

A Masterclass in Roasted Tea Craftsmanship

CHAGEE’s Hojicha Genmai Milk Tea isn’t just another drink; it is a meticulously crafted beverage built on traditional techniques and premium sourcing.

• Triple-Roasted Perfection: The tea leaves are harvested during the Grain Rain—when they are at their most tender—and subjected to a signature triple-roasting process. This eliminates bitterness while creating a deep, clean aroma.
• Premium Wuchang Grains: The blend features roasted Wuchang grains, known for their natural sweetness and plumpness, resulting in a luminous amber liquor.
• Low Caffeine & Smooth Finish: Known for being gentle on the stomach and naturally lower in caffeine, this drink offers a mellow, full-bodied character with a warm, grain-forward scent.

“Hojicha has been building momentum globally, and we knew it was ready for its moment here,” says Christopher Rey Mendez Tiong, General Manager of CHAGEE Philippines. “We wanted to bring it properly: with the sourcing, the craft, and the experience to match.”

The Art of Lightness: Mindful Living in Manila

The launch is centered around “The Art of Lightness,” an invitation for busy Filipinos to find a moment of calm. Throughout April, CHAGEE will host various activations, including:

• Sampling Booths: Taste the roasted goodness across Metro Manila.
• Community Partnerships: Focused on mindful living and wellness.
• Limited-Edition Merchandise: Available through the CHAGEE App and in-store bundles.

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Product Details & Pricing

The Hojicha Genmai Milk Tea belongs to CHAGEE’s Fresh Milk Tea series and is available at all outlets in the Philippines.

• Sizes: Regular (R) / Large (L)
• Pricing: PHP 159 (R) / PHP 175 (L)
• Launch Date: April 5, 2026

Exclusive CHAGEE Hojicha Promotions

Collect the limited-edition “Art of Lightness” merchandise with these exclusive bundles:

Date	Bundle Name	Offer Details	Price
April 5	Tea Scented Sachet Charm	Buy 3 Large Hojicha Genmai Milk Teas; get a free charm.	PHP 525
April 8	Carry Light Tote Bag	Buy 2 Large Hojicha Genmai Milk Teas + PHP 499 top-up.	PHP 849
April 8	Sip Light Thermal Tumbler	Buy 1 Large Hojicha Genmai Milk Tea + PHP 999 top-up.	PHP 1,174

Note: All promotions are available while stocks last.

Stay Updated

For more information on CHAGEE’s latest flavors and store openings, follow @chagee.ph on Instagram and TikTok.