This May, CHAGEE Philippines is inviting Filipinos to go beyond the usual milk tea experience and dive deep into the rich heritage of tea culture. In celebration of International Tea Day on May 21, the premium tea brand is launching a new signature blend, exclusive merchandise, and immersive tea workshops across Metro Manila.
Discover the New BO·YA Jasmine Tieguanyin Tea
[From L-R] CHAGEE International Tea Day Merchandise: Tea Roots Mini Tumbler, Tea-Scented Charm, & Tea Icons Keychain
Starting May 8, CHAGEE introduces the latest addition to its premium lineup: the BO·YA Jasmine Tieguanyin series.
Named after the legendary story of musician Boya and his “soul listener” Ziqi, this series represents genuine connection. The blend features high-altitude Tieguanyin Oolong from Southern Fujian, paired with the world-renowned Jasmine flowers of Hengxian, Guangxi.
Flavor Profile:
- Front Note: Delicate, fragrant Jasmine.
- Heart Note: Distinct, orchid-like character of premium Tieguanyin.
- Finish: A layered, floral, and complex tea experience.
Pricing:
- Milk Tea: ₱159 (R) / ₱175 (L)
- Brewed Tea: ₱130 (R) / ₱145 (L)
Exclusive International Tea Day Merchandise & Publications
To complement the launch, CHAGEE is releasing a limited-edition “Tea Roots” collection. Customers can find these items bundled with BO·YA Family drinks in-store:
- Tea-Scented Charm
- Tea Icons Keychain
- Tea Roots Mini Tumbler
Additionally, a curated Tea Culture Publication will be available at select stores starting May 21, offering a deep dive into the craft and history behind every cup.
Join the “Sip and Learn” Tea Workshops
Want to learn the secrets behind a perfect brew? CHAGEE is hosting a series of Sip and Learn Tea Workshops led by professional Tea Masters.
| Date | Location | Access |
| May 11 | Private Session | Invited Guests & Media |
| May 21 | SM North EDSA | Public (Sign up via CHAGEE App) |
| June 6 | Robinsons Galleria | Public (Sign up via CHAGEE App) |
Free Tea Alert: The 3 PM “Meryenda” Treat
In honor of International Tea Day, CHAGEE Philippines is treating its fans to a massive giveaway.
From May 18 to May 21, the first 100 customers at every CHAGEE store nationwide can claim a FREE Regular BO·YA Jasmine Tieguanyin Milk Tea starting at 3:00 PM.
“International Tea Day is a meaningful reminder to slow down and discover the extraordinary craft that has always been in the cup,” says Philip Dee, Tea Master at CHAGEE Philippines.
About CHAGEE Philippines
CHAGEE is a leading premium tea brand dedicated to reviving tea culture through modern techniques and authentic ingredients.
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