vivo Philippines has officially named the first five members of its inaugural GEN V Campus Ambassador Program. The announcement follows a highly competitive grand finals event held on July 12, 2026, at the SM Mall of Asia Music Hall, marking the successful conclusion of the brand’s first nationwide campus search.

The initiative highlights the rising influence of student creators and campus communities in modern brand engagement and youth marketing. Out of fifteen finalists—selected from rigorous mall auditions and a wildcard round—five student leaders emerged victorious after showcasing their talents in performing arts and delivering inspiring speeches on community service.

Meet the First-Ever vivo GEN V Campus Ambassadors

The newly appointed campus ambassadors represent some of the country’s top colleges and universities. Below are the official winners and their final scores:

Empowering the Next Generation of Content Creators and Leaders

The GEN V Campus Ambassador Program is designed to foster authentic youth leadership, digital storytelling, and creative content creation among Filipino students.

“The vivo Campus Ambassador Program was created to identify students who can communicate with authenticity, collaborate with their communities, and grow alongside the brand,” said Liu Lu, Brand Marketing Director of vivo Philippines. “The five ambassadors represent different experiences and perspectives, and we look forward to supporting their development over the coming year.”

Perks and Career Opportunities for vivo Ambassadors

Starting August 1, 2026, the five ambassadors will embark on a 12-month journey that offers valuable industry exposure and professional growth:

• Monthly Allowance: A Php 5,000 monthly cash incentive for the duration of the one-year term.
• Professional Mentorship: Exclusive training sessions led by vivo Philippines’ marketing experts covering branding, digital marketing, campaign execution, and communication.
• Exclusive Event Access: Firsthand participation in major vivo product launches, experiential marketing campaigns, and brand events.
• Career Fast-Track: Priority consideration for internships or full-time employment opportunities with vivo Philippines upon graduation.
• Global Exposure: Potential access to international learning or exchange programs (subject to availability).

In Their Own Words: Inspiring Fellow Youth

The winning ambassadors expressed their commitment to using digital platforms to advocate for inclusivity, education, and creative expression.

• Rhea Mea T. Parcon (Top Rank): “This opportunity reflects the message I shared during the competition, that everyone deserves to feel seen. I hope to encourage more students to believe in their own potential and take chances on themselves.”
• John Brent Domaya: “Through this ambassadorship program, I aspire to create meaningful impact, not only for myself, but for the community as well.”
• Icen Rose Vivo: “More than an achievement, I see this as a responsibility to uphold the values of both vivo and my university with authenticity, creativity, and purpose.”

The GEN V initiative underscores vivo Philippines’ dedication to supporting local student communities through practical marketing experience, leadership development, and campus engagement.

To learn more about the ambassador journey and upcoming events, follow the official vivo Philippines social media pages on Facebook, Instagram, YouTube, X (formerly Twitter), and TikTok.