CHAGEE Philippines has officially joined the country’s booming matcha trend with an exclusive collaboration inspired by Antoine de Saint-Exupéry’s literary classic, The Little Prince. Available across all Metro Manila branches starting September 4, 2026, the limited-edition campaign features premium shade-grown matcha drinks alongside collectible lifestyle merchandise.

Premium Sourcing: First-Harvest Shade-Grown Tea

To ensure authentic flavor and optimal nutritional quality, CHAGEE’s Matcha Series relies on traditional agricultural and milling standards:

  • First Spring Harvest: Hand-picked young leaves selected for their tender, naturally sweet, and mild profile.
  • 20-Day Shade Cultivation: Extended shade growth before harvest stimulates chlorophyll production, resulting in an emerald-green hue and deep umami notes.
  • 1000-Mesh Micro-Milling: The dried leaves are pulverized to a 1000-mesh consistency, eliminating grittiness for a silky mouthfeel in both iced and hot variations.

CHAGEE x The Little Prince: Full Drink Menu and Prices

Drink NameDescriptionServing StylePrice (PHP)
Signature Matcha LatteRich, creamy traditional matcha latte; customizable with an “Extra Matcha” shotHot / Iced₱170
Jasmine Matcha Pure TeaDelicate blend pairing floral jasmine aromas with earthy matcha notesHot / Iced₱140
Lime Cheese Matcha LatteLimited-edition drink balancing tart lime, bold matcha, and rich cheese flavorIced₱199 (Standard) / ₱225 (Cheese Cap)
Chocolate Cookie Matcha FrappeDecadent blended beverage layered with chocolate cookie crumblesBlended Frappe₱225

Exclusive Collectibles & Merchandise Bundles

CHAGEE stores across Metro Manila have rolled out themed packaging, cups, and official The Little Prince merchandise:

  • Free Collectibles: Buy any three (3) matcha drinks to receive a complimentary Crown Headband or The Fox Sleep Mask (while supplies last).
  • Stardust Tote Bag: Add-on for ₱599 with the purchase of any Matcha Series beverage.
  • Green Wonder Tumbler: Add-on for ₱799 with the purchase of any Matcha Series beverage.

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